Phanatik
PRODUCT DESIGN
Role
Branding
UX Research
UI Design
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Tool
Axure
THE CHALLENGE
57% of sports fans ave cancelled their live streaming subscription:
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45% citing cost as the primary reason, 26% due to repetitive and uncontrollable ads, 16% due to a lack of coverage of the teams they follow and 13% due to an unfriendly interface.
THE SOLUTION
An easy to use, minimal free application that would be financed by non-intrusive ads.
Ads would be would be part of the design rather than intrusive.
The app would also cover leagues and sports popular outside of the United States for added accessibility. The user will have access to some free game minutes everyday, but would then need to pay for a subscription in order to have more access.
THE PROCESS
User research >
Competitive analysis >
User flows >
Wireframes >
UI design
THE RESEARCH
After interviewing Gen Z college students and millennials, here is a synthesis of the main pain points that came up.
No unlimited access on unlimited amount of devices and inability to cast on TV
Pop-ups and on-screen commercials
Not having all games or sports scheduled or featured
Disruptive live messaging
Complex unfriendly interfaces
Expensive subscriptions
From the research, a couple of user personas were created that represented the audiences interviewed: a college student and a millennial. These personas, their needs, goals and frustrations, became the foundation for building the product from beginning to end.
We were able to get a deeper understanding of our users by creating journey and empathy maps based on the interviews and the personas, to better understand their wants and needs.
Looking at direct and indirect competitors allowed us to get a grasp of what already works and what needs to be "upgraded" for a better user experience. This competitive analysis also gave insight for branding and art direction.
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This step also helped put emphasis on the importance of building an accessible platform.
USER FLOWS
An all inclusive travel website that would offer work exchange, bartering of skills against food and lodging, and offer comfortable lodging for regular stays.
FONT AND COLORS
Aa
Montserrat
The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
#9EE8E8
#2DCDD7
#111636
#FBAA00
#90BE6D
#F16B52
WIREFRAMES
Studies show that the attention span of Gen Z and Gen Y varies from 8 to 12 secs.
The goal was then to keep the home page, the first point of contact, very simple and minimalistic. This was to ensure our users would stay on the page and want to interact with it.
Accessibility features, such as voice recorder and language menu, were added for quick access.
KEY TAKEAWAYS
HIGH FIDELITY SCREENS
